What are functional food and beverages?
You might be asking, what are functional food and beverages? Well, the answer is not far-fetched. Functional food and beverages are foods and beverages that offer more than just nutrition to the human health.
They promote good health and reduce the risk of contracting diseases. Examples includes; probiotics like yoghurt, prebiotics like fruit juices and other dietary supplements such as vitamins D and B12.
Consumption of the listed examples are just another way to keep our immune system in check, without having to visit the doctor frequently.
Persistence of functional food and beverages during coronavirus
We are all witnesses to all the effects the pandemic has had on the world. It striped us of normalcy and changed the diet of most people. People started making wise choices about their health and wellness with the inception of the pandemic. This invariably means more people came to terms with the importance of functional food and beverages—supplements.
Because of the coronavirus, everyone is now conscious of what they are eating, which is a good thing. This has caused a paradigm shift in the food industry. This shift caused a sort of upsurge in the finances of most supplement companies. read more about food safety during COVID-19 Click Here
As a result, most food companies are now incorporating functional ingredients in their products to join the trend. Because, perhaps, without joining the popular trend, how does one become part of the competition?
How did the pandemic affect consumer behavior?
Consumer choices, priorities, and behavior have shifted because of the coronavirus. Everyone used to want to eat junks and unhealthy but it has changed now. It is now a question of ‘what health benefits can your product offer me?” than the usual “is your product sweet enough or is it cheap?’
People now want their baked snacks and foods to contain enough healthy substance for their health. This has changed the course of the food industry, who now pay attention to the health of their consumers. Below are three ways in which the food and beverage industry evolved amidst the pandemic.read more about pandemic https://www.brookings.edu/bpea-articles/initial-impacts-of-the-pandemic-on-consumer-behavior/
- More emphasis has been placed on the importance of a healthy immune system: Most food and beverage companies now include probiotics and prebiotics in their products. This is being done in a bid to boost the immune system of their customers.
- Wide use of plant-based products: plant-based products have been attributed with more health benefits since time immemorial. With the inception of the pandemic, it is products that offer more health benefits that would be patronized more. Hence, functional food and beverage companies are expected to flourish.
- Nutrition: This has become the main focus of many food industries in the world. More people would be seen going on healthy diets. This is being done to balance general wellness, self-care and body weight.
Health is a thing of general concern around the world. The changes that have happened now will continue to go on even after the pandemic. Hence, food companies needs to buckle up and make their recipes healthier for the consumers.